Want your National Drug Facts Week (NDFW) event to headline the local paper or radio stations; or be mentioned by public figures? With only a few short weeks before NDFW 2014, now is the time to promote and get media attention for your organization and event. Engaging the media is a great way to further the reach of your event and gain community support for teen drug abuse prevention. Join the National Institute on Drug Abuse (NIDA) on Wednesday, January 15, 2014, at 4 p.m. EST for a free media webinar to learn the basics of media outreach and social media.
Jen Voss from Ogilvy Public Relations, a global communications leader operating in more than 80 offices around six continents, will help you understand the media landscape, how to get your message heard by the right people, and ways to make your NDFW event standout. Jen has nearly a decade of public relations experience, specializing in messaging, media strategy and media relations.
Faren Edwards from Ogilvy will give you tips on drafting effective social media messages to best promote your event through platforms such as Facebook and Twitter. Faren has been at Ogilvy for more than three years, specializing in community outreach and social media engagement for health education campaigns.
Dr. Sheri Grabus, NIDA Press Officer, will also be onhand during the webinar to answer any questions you might have.
When it's time for the webinar, follow these simple steps:
Following the webinar, we'll host a question-and-answer segment to help you customize your pitch and address any concerns you might have.